All eyes on an invisible product
A soft design for the sleeping aid Genio ® by Nyxoah
Volta developed a clear identity and brand architecture for Genio as well as Nyxoah. Thanks to soft branding, the focus is on sleep and quality of life, rather than on the product itself.
Nyxoah knocked on volta's door for a redesign of their logo and while doing so, asked to develop a logo for a new product it would be launching as well. We soon noticed the need for a separate approach to corporate branding and communication for their revolutionary product against sleep apnoea.
A good night's sleep ... as a product
Through hands-on workshops, we distilled distinct personalities, a clear value proposition and accompanying brand architecture. Genio's story focuses on restored sleep and higher quality of life, rather than an almost invisible medical product. The brand strategy provided a resting point here. It allowed us to market a smart product, with a strong parent brand as backing.
The feeling of waking up fully rested
The elaboration of the brand identity was less obvious. Genio is a virtually invisible medical product against sleep apnoea. Moreover, we were not allowed to depict patients for privacy reasons.
A design with soft colours, undulating shapes and clean illustrations creates a feeling of blissful awakening after a wonderful sleep. In the copy, we emphasise living well by sleeping better. We show the added value for the end user and leave all medical and technological explanations to the doctor or sleep specialist.
"Mind-blowing! Congratulations for such an outstanding job in such a short timeline."Rémi Renard, VP Market Development
Breathing as a concept
The strategy and identity came to life in all Nyxoah's communication channels: from website to presentation, from print to animation. Breathing was the inspiration for the subtle, undulating movements on the website, in the logo or in the presentation, among others.
Our own Genio soundtrack
We developed several instructional videos for Genio, bringing the illustrative style to life. And that dreamy soundtrack? We made that one ourselves, too, of course!
A refreshing website for Nyxoah
The corporate branding was applied to Nyxoah's website. This way, we achieve a fresh and professional result there too.